The price of flour
Here’s a question: what’s the price of the cheapest 500g bag of plain flour at your local supermarket? Here’s what I found:
| Retailer | Price |
|---|---|
| M&S | 45p |
| Sainsbury’s | 45p |
| Waitrose | 50p |
| Morrisons | 55p |
| Asda | £1.30 |
That might not be as you’d expect: it’s not what I expected. I popped into Asda with the intention of buying a 500g bag of flour, and after seeing the price, walked over to M&S. I was so disbelieving of the price that I confirmed it later on the Asda website.
In fairness, Asda does sell much bigger bags of flour in a range starting from 70p, but I didn’t want a big bag. I am surprised that their premium for a small bag is so disproportionately high.
The image at the top of this post was generated by DALL·E 3.
This post was filed under: Miscellaneous.