Here’s a question: what’s the price of the cheapest 500g bag of plain flour at your local supermarket? Here’s what I found:

That might not be as you’d expect: it’s not what I expected. I popped into Asda with the intention of buying a 500g bag of flour, and after seeing the price, walked over to M&S. I was so disbelieving of the price that I confirmed it later on the Asda website.

In fairness, Asda does sell much bigger bags of flour in a range starting from 70p, but I didn’t want a big bag. I am surprised that their premium for a small bag is so disproportionately high.

The image at the top of this post was generated by DALL·E 3.