In today’s complex world, it can become difficult to know who’s supporting who, which way the political wind is blowing, and who to believe when it comes to news reportage. Take The Daily Mirror, for example.

It is often asked why The Mirror performs so relatively poorly compared to it’s long-time rival, The Sun, which is the most popular and far-and-away the most politically powerful paper in the UK. There’s not a person in Westminster who is unaware of what ‘The Sun Says’ on any given issue, yet The Mirror is largely ignored.

Before every general election, the politically complex Sun is fought over by Labour and the Conservatives, desperate to secure the support of Rupert Murdoch and hence the paper, thus receiving a huge boost to the electoral campaign. The Mirror is always left behind.

So, in these difficult times, it can be hard to follow quite who The Mirror is supporting at any one time.

Take today’s paper, for example. The front page story? A relatively extensive report on minor traffic violations by David Cameron on a bike. Frankly, not a dissimilar level of reportage to that when Tony Blair became the first serving Prime Minister to be interviewed by police, that time in relation to very serious charges.

And on the inside pages? Gordon Brown expresses his love for the ‘misunderstood’ Amy Winehouse, Coldplay, U2, and Leona Lewis: He’s really “down with the kids”. It’s Cool Britannia Mark II, and even less believable than the first time round.

I’m well aware that newspapers have always had political allegiances, but this particular juxtaposition struck me as so utterly ridiculous as to be worthy of comment.

» Image Credit: The Daily Mirror‘s front page, 21st March 2008.