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Hold up! Before you read on, please read this...

This post was published more than 15 years ago

I keep old posts on the site because I often enjoy reading old content on other people's sites. It can be interesting to see how views have changed over time: for example, how my strident teenage views have, to put it mildly, mellowed.

I'm not a believer in brushing the past under the carpet. I've written some offensive rubbish on here in the past: deleting it and pretending it never happened doesn't change that. I hope that stumbling across something that's 15 years old won't offend anyone anew, because I hope that people can understand that what I thought and felt and wrote about then is probably very different to what I think and feel and write about now. It's a relic of an (albeit recent) bygone era.

So, given the age of this post, please bear in mind:

  • My views may well have changed in the last 15 years. I have written some very silly things over the years, many of which I find utterly cringeworthy today.
  • This post might use words or language in ways which I would now consider highly inappropriate, offensive, embarrassing, or all three.
  • Factual information might be outdated.
  • Links might be broken, and embedded material might not appear properly.

Okay. Consider yourself duly warned. Read on...

Last Saturday was the best-ever daily sale for The Grauny:

Last Saturday’s sales are said to have beaten the previous record, for the Saturday after September 11, 2001, by 29,000. The redesigned paper was helped by a DVD giveaway of The Madness of King George.

Having sunk to its lowest ABC circulation for 27 years this August, next week’s ABC figures for September are expected to show that the Berliner has brought an increase in sales of 60,000 a day.

That’s pretty darn impressive – to go from losing 15,000 readers a month to gaining 60,000 is no mean feat. It’s very nearly a 20% increase. But, of course, the real question is whether it can be sustained over the coming weeks and months. The Guardian have always been very open about their sales figures (even when they were in rapid decline), though, so I suspect they’ll tell us honestly whether or not it’s sustained.

It’s certainly a very promising start, even if not quite so big a relative bump as received by the Independent when they compacted themselves. It’ll be good to see how it pans out.

This 739th post was filed under: Media.

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