About me
Bookshop

Get new posts by email.

About me

It seems to be working…

Last Saturday was the best-ever daily sale for The Grauny:

Last Saturday’s sales are said to have beaten the previous record, for the Saturday after September 11, 2001, by 29,000. The redesigned paper was helped by a DVD giveaway of The Madness of King George.

Having sunk to its lowest ABC circulation for 27 years this August, next week’s ABC figures for September are expected to show that the Berliner has brought an increase in sales of 60,000 a day.

That’s pretty darn impressive – to go from losing 15,000 readers a month to gaining 60,000 is no mean feat. It’s very nearly a 20% increase. But, of course, the real question is whether it can be sustained over the coming weeks and months. The Guardian have always been very open about their sales figures (even when they were in rapid decline), though, so I suspect they’ll tell us honestly whether or not it’s sustained.

It’s certainly a very promising start, even if not quite so big a relative bump as received by the Independent when they compacted themselves. It’ll be good to see how it pans out.

This post was filed under: Media.

Recently published posts

Weeknotes 2022.26 / 03 July 2022

What I’ve been reading this month / 30 June 2022

Weeknotes 2022.25 / 26 June 2022

Weeknotes 2022.24 / 19 June 2022

Weeknotes 2022.23 / 12 June 2022

Weeknotes 2022.22 / 05 June 2022




Random posts from the archive





The content of this site is copyright protected by a Creative Commons License, with some rights reserved. All trademarks, images and logos remain the property of their respective owners. The accuracy of information on this site is in no way guaranteed. Opinions expressed are solely those of the author. No responsibility can be accepted for any loss or damage caused by reliance on the information provided by this site. Information about cookies and the handling of emails submitted for the 'new posts by email' service can be found in the privacy policy. This site uses affiliate links: if you buy something via a link on this site, I might get a small percentage in commission. Here's hoping.