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New London 2012 logo unveiled

London 2012

Please, somebody tell me that this is joke.

We have a country bursting with fantastic artists and graphical designers – with even more young talent, who could have been employed to widen the scope of the benefit of the Olympics. There are, of course, also people who couldn’t design their way out of a paper bag and struggle to recolour an existing logo without it looking crap at the top of a blog post.

But instead of employing either of those sets of people, we seem to have plumped for Fun House’s graphics people, having sent them on a fact-finding mission to China. I assume that this means that the Olympics are to be ‘wacky’, involve lots of messy gunge, and will be presided over by the inimitable Pat Sharpe.

There’s no other explanation.

Edit: Over on the PM Blog, Ian comments that it looks like somebody giving oral sex. It’s so true, and so reminiscent of this.

This post was filed under: Media, News and Comment.

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