About me
Bookshop

Get new posts by email.

About me

Newspaper misspells own name in masthead

Valley News's front-page oopsie.

Valley News's front-page oopsie.

It seems that the New Hampshire-based Valley News managed to misspell its own title on its own masthead on Monday by appending a superfluous ‘s’. Quite impressive stuff and, rather extraordinarily, not spotted by anybody involved in the production process.

No doubt if I owned a newspaper, stuff like that woud be happening all the time. But perhaps that’s not surprising given that I come from the home of the Southport Visiter, consistently misspelled for 164 years, and read theguardian – a paper not best known for its spellchecker, and whose spaceless nonsense masthead has fascinated me since its introduction.

On a more serious note, with editors everywhere laying off subeditors, claiming that they are no longer relevant or necessary in the multimedia newsroom, could there be a more prominent, clear demonstration that the role is still vital?

Without subs, accuracy suffers, whether it be grammatical or factual. And in the ever-more competitive world, where the internet means that CP Scott’s maxim that “Comment is free, but facts are sacred” has never been more true, what do newspapers have on their side, if not accuracy?

This post was filed under: Miscellaneous, , , , , .

Recently published posts

1080—1980 / 21 December 2024

Cascading sets / 20 December 2024

New Metro, old problems / 19 December 2024

Moonlight / 18 December 2024

‘A long way home’ / 17 December 2024

Peanut / 16 December 2024




Random posts from the archive




Comments and responses

Comment from Michael West


    12.06, 11/08/2008

That’s quite a specimen indeed.

But while I appreciate that a lot of arguably literate people confuse a “masthead” with a “nameplate” (or “banner”, or “flag”), the problem is this: If you call the nameplate the “masthead”, then what the hell do you call the masthead?

Please get back to me with an answer.


Comment from kadri azharuddin


    10.52, 28/01/2009

Cool . . . . !

this is a new thing which i came across in a publication where language and spelling plays an important role.

I think this is not a mistake hope this might be a PR strategy which you can say may be a negative PR strategy so that people must know about the product.

Can you reply me that y they have done this or at what percent do you agree with my statement




Compose a new comment

I'm not taking comments on my blog any more, so I'm afraid the opportunity to add to this discussion has passed.




The content of this site is copyright protected by a Creative Commons License, with some rights reserved. All trademarks, images and logos remain the property of their respective owners. The accuracy of information on this site is in no way guaranteed. Opinions expressed are solely those of the author. No responsibility can be accepted for any loss or damage caused by reliance on the information provided by this site. Information about cookies and the handling of emails submitted for the 'new posts by email' service can be found in the privacy policy. This site uses affiliate links: if you buy something via a link on this site, I might get a small percentage in commission. Here's hoping.