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Delighting customers

It’s over twenty years since I left my Saturday job at a branch of Homebase. One of the deputy managers I worked for adopted some peculiar methods to improving the customer experience. When the checkout queues became very long, he used to ask for one of the checkouts to be closed so that the assistant could hand out Quality Street as an apology to the waiting customers.

I was reminded of this when I read Simon Calder’s piece in The Independent about Transpennine Express. The train operator is aiming to improve customer service by running fewer, older, and slower trains while working to “surprise and delight” customers by occasionally handing out free coffees or ice creams.

Experience has taught Wendy and me to avoid journeys on Transpennine Express services wherever possible, as the services are so frequently cancelled or overcrowded. A tiny possibility of receiving a free coffee at the station is unlikely to change our minds.

I wonder if that deputy manager has had a career change?


The image at the top of this post was generated by DALL·E 3.

This post was filed under: Post-a-day 2023, , , .

Calmness, resource and power

There’s a line in Cecil Woodham-Smith’s biography of Florence Nightingale that I was reminded of this morning:

Her calmness, her resource, her power to take action raised her to the position of a goddess.

Woodham-Smith writes this in his account of Nightingale’s time in a field hospital during the Crimean War. ‘Resource’ refers to her personal qualities, especially her formidable intelligence and work ethic. ‘Power’ refers to both the senior position to which she’d effectively had herself appointed and the soft power and influence she had built up.

The ‘calmness’ in this triad stands out to me. Woodham-Smith also quotes a letter which reflects on Nightingale’s character:

She has attained a most wonderful calm. No irritation of temper, no hurry or confusion of manner ever appears for a moment.

Watching the COVID inquiry in recent days, it strikes me that ‘calmness’ was under-appreciated as a necessary attribute in government. Indeed, I can’t think of any leader at that time who possessed calmness, resource and power: the few with the first two rarely seem to have been granted the third.

I, too, could learn from Nightingale’s example. When I reflect on my attempts to demonstrate ‘calmness’ in my professional life during COVID, two examples spring to mind.

On one occasion, an organisation’s internal plan was missing a critical aspect. I distinctly remember feeling a sense of almost zen-like calm settling over me as I repeatedly attempted to get the issue recognised and rectified on a national teleconference. I must have asked the same question four or five times in succession, preceded by statements like ‘I’m very sorry, but I don’t think you’d quite answered my question’. It worked.

On a different occasion, I felt that a senior leader of an organisation was being dismissive of wellbeing concerns raised by staff members. This pushed my buttons, and I remember feeling my anger swell. I contributed politely, though firmly. However, this didn’t work: my contribution wasn’t well articulated, and I think the point was missed.

The latter experience taught me to follow Florence Nightingale. Speaking in anger is rarely as effective as communicating calmly, with ‘no irritation of temper, no hurry or confusion of manner’.

I should learn to take a breath.


The image at the top of this post was generated by DALL·E 3.

This post was filed under: News and Comment, Post-a-day 2023, , .

One man’s trash

It’s a few weeks old, but this article about the luxury carrier bag caught my eye. It’s by Helen Barrett of the Financial Times.

In particular, this paragraph widened my eyes:

A curious parallel market has emerged in used luxury product packaging on sites such as eBay, where large paper Céline carriers are listed for about £25 each. According to recent research by the credit broker Money, empty Louis Vuitton boxes sell for an average price of £74. You could argue such a market is absurd, but in satisfying demand, it is entirely rational.

I had no idea that this market existed. I recently donated an old radio to a charity shop in a spare yellow box from a certain Italian perfumer, for no better reason than to keep the power adapter and the radio together. A quick search on eBay reveals that the going rate for the box is a multiple of that for the radio. I have posted back library books in boxes worth more than the price of the postage and the books combined.

The value of boxes was news to me, but it wasn’t shocking. It’s not unusual for me to see a second-hand shop or a market stall and to comment to Wendy that I would have binned everything they were selling if it were in my house. I’m bad at recognising the intrinsic value of stuff I think of as rubbish.

I’m the opposite of a hoarder: I like to get rid of stuff. If you like, call me William Morris (‘Have nothing in your house that you do not know to be useful or believe to be beautiful’) or Marie Kondo (I fold my socks but, regrettably, I don’t talk to my backpack). Wendy has, shall we say, different preferences. Hopefully, our approach is happily balanced overall.

I’ve made an effort over the past year to offer more stuff to charity shops rather than sticking it straight in the recycling, partly—if I’m frank—because of the tax-based financial incentive. But I’m sure there’s a lot, like the boxes, where I don’t recognise the value and could try to do better.


The image at the top of this post was generated by DALL·E 3.

This post was filed under: Post-a-day 2023, , .

‘Proper’ doctors

This Every article by Dan Shipper, in which he talks about admitting to himself that he is a writer, struck a chord.

When I first decided to specialise in public health a decade ago, I remember having a deeply reflective discussion with a colleague who was an academic. She had chosen to become a researcher immediately after finishing medical school, having never entered clinical practice. After many years, she finally reconciled herself with the view that she wasn’t a ‘proper’ doctor, as she didn’t treat patients.

I don’t treat patients either: my job is to protect the population’s health from infectious, biological and chemical threats. This does involve individuals sometimes, but rarely actively unwell people: I mainly advise people who are ‘well’ but who are at a high risk of becoming unwell unless they take some specific action.

Despite this, I still very much consider myself to be a ‘proper’ doctor. Living through the singular challenge of the COVID pandemic underlined this for me. The most important core skill in my job—risk assessment—is precisely the same as in clinical practice, even if clinicians don’t always realise it. Moreover, the guiding principles of my profession are my ‘North Star’, helping me navigate through situations that can become enormously complicated and political.

Before COVID, I might have been more reserved about discussing my background, perhaps feeling that mentioning it could exclude others. However, given the colossal challenges of dealing with competing ethical, practical, and organisational issues at an intense pace, having a clear and familiar identity and set of principles was invaluable. In other words, my perception of my professional identity was beneficial in practical ways.

Others might reasonably perceive my identity differently. Some individuals in roles equivalent to mine have different professional backgrounds, leading them to associate with varied identities. I’m secure enough in my stance not to feel challenged or offended by differing views but to keep drawing strength and guidance from my identity.


The image at the top of this post was generated by DALL·E 3.

This post was filed under: Health, Post-a-day 2023, , .

Changing times

Yesterday, as a result of the end of British Summer Time, I manually changed the time on five clocks:

  • a wall clock
  • a decorative clock
  • an oven clock
  • an alarm clock
  • a car clock

This may only have taken a few minutes, but I was slightly surprised to notice the number of clocks involved. None of these clocks is new. I must have changed every one of them multiple times over the years, yet if you’d asked me how many clocks I change each autumn, I’d probably have said, ‘Maybe two?’

This is a wholly insignificant example of an interesting phenomenon: I underestimate the effort I put into things when viewing them retrospectively. I think many people are the same, almost dismissive of their own efforts.

It wasn’t until yesterday morning that I made the obvious connection between this behaviour and imposter syndrome. I suffer from imposter syndrome from time to time, which is unsurprising given its reported frequency among medics.1 I’ve always associated it with feelings of inadequacy related to the current situation: ‘I’m not qualified to chair this meeting,’ or ‘Most of what I have to contribute here is common sense,’ for example. These are both phrases I occasionally find myself uttering. Intellectually, I know that feeling as though ‘I’ve not earned my place here’ is part of the syndrome. However, I’ve never made the connection between that facet and mentally discounting the effort put into prior achievements.

This is a significant insight. Strategies like systematic, structured reflection could help to increase my recognition of my prior efforts. This could improve my medical practice by giving me greater confidence in my abilities and effectively addressing imposter syndrome.

I would never have guessed that the moment of changing the clocks would provide a moment of insight like this. They pop out of the strangest places sometimes.


  1. I have a particular bugbear about imposter syndrome being something that’s typically discussed as affecting women more than men despite clear evidence that the issue affects both sexes equally. But that’s for another day.

The image at the top of this post was generated by DALL·E 3.

This post was filed under: Health, Post-a-day 2023.

The shit list 2023

The latest issue of The New European includes ‘the shit list 2023,’ described as ‘fifty people the UK could definitely do without.’

I read this on publication a week or so ago, and I’ve felt a little discomforted by it ever since. It hasn’t been easy to figure out exactly why I dislike it so much: after all, it’s surely just a bit of fun.

Yet, the more I think about it, the more it feels like there’s a streak of nastiness. Saying that the UK could ‘do without’ someone doesn’t feel a million miles from saying that people should ‘fuck off back to France.’

It also doesn’t help that in a listicle of this type, the justifications for inclusion are necessarily brief. One inclusion is justified with these two sentences:

Embodies pretty much everything that’s wrong with modern Britain. If anyone knows of a good reason for this 30-year-old to be in the Lords on £342 a day for life, please email us.

I’m confident it isn’t the intention, but this reads as awfully ageist.

I recognise the irony of raising this in an essentially critical blog post, but it would be lovely to see less of this sort of thing across the board. We should engage with issues, not people, and find things to celebrate rather than making criticism the focus. A little positivity goes a long way, especially when it comes to changing people’s minds.

This post was filed under: News and Comment, Post-a-day 2023, .

Professional prospects and social media

On Search Engine recently, Ezra Klein told PJ Vogt:

This is an argument I’m always having inside my own industry. I’m someone who’s done a lot of hiring in my industry, so I think I have some credibility on it. People’s social media accounts are typically a reason why they don’t get hired, not a reason they do, in my experience.

The reason is that if they’re doing really well on social media, it’s for that exact reason they’re not doing as much of the actual work people are looking for.

I’ve been involved in many hiring decisions in my line of work, and I’ve never checked candidates’ social media profiles… but my job is in the Civil Service rather than the real world.

However, Klein’s observation chimed with my perspective on the experiences of a couple of colleagues during the pandemic. They both used different forms of social media to ‘subvert’ the usual routes of communication processes of their organisation. They both became ‘known’ (at least within the public health world) as ‘personalities’ who communicated clearly—that is, they were both successful at social media.

Both inevitably ended up in hot water for giving messages which did not align with the organisational view. The problem was that they had become ‘big name’ representatives of their organisation but were operating entirely outside the normal processes. Crucially, they both also mistook their success in the game of social media as expertise in public communications.

In other words, they did well on social media by demonstrating a dismissiveness towards due process and the expertise of others. The errors that undid them would not have been made by people with expertise (but may have been made by—say—me, in other circumstances). They became popular, but possibly undermined their professional reputations more than they bolstered them.

In contrast, while I know many people who have fostered professional connections via social media, I can’t think of anyone I know in my field for whom success on social media has led to genuine professional progression.

But, in fairness, this is only my personal experience: while it aligns with Klein’s view, others think differently. According to Alex Heath in Command Line,

Musk thinks X can build a viable LinkedIn competitor. “Historically, I’ve done a lot of recruiting on Twitter,” he said, adding that he sees someone’s posts on the platform as the “single biggest indicator for whether they are excellent or someone you would want to hire.”

Your mileage, as they say, may vary.


The image at the top of this post was generated by DALL·E 3.

This post was filed under: Post-a-day 2023, Technology, , , , , .

Status games

James O’Malley recently wrote about status in a way that reminded me of Will Storr’s brilliant book The Status Game.1 It made me reflect on some disparate thoughts I’ve been having recently about the role of ‘status’ in the medical profession, and especially within public health.

A little while ago, I talked with a colleague who had moved to a new role. Their former role had been equivalent to mine: actively managing local outbreaks and situations involving risks to a geographically defined population. The formal ‘status’ of the new position was no different—the pay was the same and so forth—but the day-to-day was different. The role was part of a national team broadly concerned with developing guidelines rather than having direct input into managing ongoing situations.

I knew that, like me, this person enjoyed the messily complex, ethically challenging, adrenaline-pumping world of managing ‘live’ situations, so this seemed a slightly surprising career move for them. Luckily, I knew them well enough to ask what had possessed them to take on such a different role.

My colleague told me—not quite in these terms—that they felt that the new role had a higher ‘status’: that, in their opinion, developing policy and guidance was a more ‘senior’ responsibility than managing incidents.

I know I sound desperately naive in saying this, but that floored me. I’ve been involved in developing more than my fair share of national guidance and have always seen it as a bolt-on to my ‘core’ job. I felt able to contribute to the development of this sort of thing because of my ongoing practice and experience; it wasn’t a ‘higher status’ bit of my job than, for example, chairing multiagency outbreak control teams.

I suppose I saw writing guidance as a little comparable to teaching. It is an important and worthwhile activity, but pivoting to doing it full-time seems like a career ‘jump’ into a different field, not a ‘status upgrade’ deal.

The idea that some colleagues saw this differently was quite a revelation. I think this is perhaps unique to the public health speciality: I struggle to think of anyone I know in clinical practice who has seen the leap to a job in guideline development rather than clinical practice as a ‘status increase’ in quite this way.

Status can be a funny thing: for it to hold any meaning, there has to be a socially agreed ‘ranking’ of sorts. James talks about the boost he feels when a journalist he respects engages with his work, but part of that ‘respect’ no doubt comes from a social consensus that the journalist is ‘high status’. We might be friends, but I don’t think he’d feel quite the same status boost from me blogging about his post. At the same time, as James points out, different groups have different consensuses: I strongly suspect James wouldn’t be as excited to see a complimentary post on his work from Suella Braverman as from Barack Obama, but they’re similarly statuesque figures to their particular crowds.

Even in a small field like mine, people can see status in different places. I suspect that within individuals, people recognise different things as holding status at different times in their lives and careers. At this point in my career, I would actively decline a ‘promotion’ to a management position, for example, because I value my clinical work too highly. Perhaps later in my career, I’ll value the broader influence that management positions can have.

I guess my reflection is that our own conceptions of status are even slipperier than I’d considered. I think James and Will are right to suggest that status is underestimated as a driver of behaviour, but applying that insight to understand individuals’ behaviour is more complicated than it might initially seem.


  1. He also said that Succession is better than The West Wing, and without even having seen a single episode of Succession, I’m pretty sure I disagree.

The image at the top of this post was generated by DALL·E 3.

This post was filed under: Health, Post-a-day 2023, , .

Epistolary serendipity

Yesterday, I wrote about the Rishiversary. On Monday, I wrote about newspaper letters. Last week, I wrote about effective and concise writingtwice.

Readers of The Guardian might have spotted yesterday that I captured all three themes in a brief (and perhaps mildly snarky) letter to the editor.

I used to write letters to newspapers reasonably frequently. These days I do so very rarely, though find it’s a better way of composing my thoughts than ranting into the void of a comment box. I think this might be my first in The Guardian since this, eighteen years ago.

I think the last published under my own name was probably this in The Times seven years ago, though I regret to say that I might have had one or two pseudonymous letters in one or two newspapers since then.

This post was filed under: Post-a-day 2023, , .

The Rishiversary

A year ago today, Rishi Sunak stood outside the front door of 10 Downing Street and gave a speech. The opening lines were:

Good morning,

I have just been to Buckingham Palace and accepted His Majesty The King’s invitation to form a government in his name.

It is only right to explain why I am standing here as your new Prime Minister.

He never did get around to covering the topic he set himself and explaining why he is the new Prime Minister. It’s a peculiar omission which struck Wendy and me at the time. It comes across almost as though he’s not quite sure how he ended up there.

That’s not an impression that has faded with time.


There’s this odd section, where I can only assume he unintentionally skipped a line or a page from his script:

After the billions of pounds it cost us to combat Covid, after all the dislocation that caused in the midst of a terrible war that must be seen successfully to its conclusions I fully appreciate how hard things are.

There’s no pause nor flicker of recognition of stringing together 39 words into a single sentence that is devoid of meaning. It sounds though he’s slightly robotic, as though he’s converting text to speech in a manner that bypasses higher executive function.

That, too, turned out not to be a passing vibe.


I’m rubbish at political predictions, but—despite what the commentators might say about an election that’s as late as possible—I just can’t see this charade lasting another year.


The image at the top of this post was generated by DALL·E 3.

This post was filed under: Politics, Post-a-day 2023, .




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