This from MediaGuardian:

The Daily Telegraph was facing a PR calamity today after a printing error led to an “unprecedented number” of winners in its new, £1m Paper Poker promotion. The paper was inundated with calls from readers who thought they had won the £5,000 top cash prize. But a technical cock-up had caused the wrong playing cards to be printed in yesterday’s paper, leading to many more winners than intended.

Stories like this do amuse me.