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Dixons rises from the ashes

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Hold up! Before you read on, please read this...

This post was published more than 10 years ago

I keep old posts on the site because I often enjoy reading old content on other people's sites. Not everything that is old is bad. It can be interesting to see how views have changed over time: for example, how my strident teenage views have mellowed and matured.

But given the age of this post, please bear in mind:

  • My views might very well have changed in the 10 years since I wrote this post. I have written some very silly things over the years, many of which I find pretty embarrassing today.
  • This post might use language in ways which I would now consider highly inappropriate or offensive.
  • Factual information might be outdated.
  • Links might be broken; embedded material might not appear properly.

Okay. Consider yourself duly warned. Read on...

PC WorldYou may remember Dixons, the highstreet electrical retailer that was absurdly rebranded as Currys.digital (their pointless dot and italics, not mine).

You may also remember its wonderful press department which secured it regular free advertising via the national media, by putting out stories about items which it would no longer stock. As I detailed in a post with a remarkably prescient title, it received national coverage when it stopped selling analogue radios, 35mm cameras, video recorders, and the computer game Manhunt.

These stories each generated acres of positive press coverage about the futuristic and ‘ahead of the curve’ style of Dixons, for virtually no cost to the company itself. Now that’s good PR – It wouldn’t make sense to sack people like that just because a brand is disappearing.

And, indeed, it appears that the PRs’ jobs were safe – the Dixons press department appears to have shifted across to a different part of the same group of companies. Earlier this year, PC World received much coverage for its decision to stop selling floppy disks – possibly a little too ahead of the curve, given that 700,000,000 of the things are still sold each year.

And on this morning’s commute, I note yet more press coverage, since PC World have decided to stop stocking CRT monitors. Again, possibly too ahead of the curve, given that CRTs are still preferred by many graphics professionals.

How many times can national media outlets be conned into printing an almost identical story, which is effectively an advert for the same group of companies? Six at least, it would appear.

If that isn’t a depressing commentary on journalism today, then I’m not sure what is.

This 1,227th post was filed under: Media.

More posts worth reading

What I’ve been reading this month (published 6th October 2018)

What I’ve been reading this month (published 1st September 2018)

What I’ve been reading this month (published 2nd August 2018)

Big Brother: Racism, revamp, and ratings (published 16th January 2007)

The Guardian Offices, 7 July 2005 (published 19th July 2005)

A way to love the new version of Dad (published 14th September 2012)

36 Grays Lane (published 29th July 2007)


Comments and responses

Comment from Jonathan Rothwell


by Jonathan Rothwell

Comment posted at 23:37 on 14th November 2007.

Someone finally got round to replacing that fuse then…


Comment from sjhoward (author of the post)


by sjhoward

Comment posted at 21:52 on 16th December 2007.

Fuse?


Comment from Nick Freestone


by Nick Freestone

Comment posted at 20:41 on 22nd January 2008.

Well they’re at it again –

Typical really…


Trackback from elsewhere on the site



Trackback received at 23:10 on 23rd January 2008.

This post has been referenced by another on this site:
sjhoward.co.uk » Dixons: At it again


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